Optimizations
Every optimization AdBuilder suggests, explained. From wasted search terms to bid strategy and conversion tracking. Pick a category or search for the topic you need.
Search terms & negatives
Exclude or add search terms, negative keywords and brand traffic in the right place.
Keywords
Pause, adjust, add and clean up keywords.
Bidding & budget
Bids, bid strategy and how your budget is spread.
Ads & assets
Strengthen ads and extensions and fix problems.
Targeting & structure
Locations, languages, audiences and how your campaigns are structured.
Quality Score & landing page
Quality Score and the landing page behind your ads.
Tracking & measurement
Conversion tracking and the settings that keep your numbers reliable.
Shopping & feed
Shopping products and your product feed.
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Search terms & negatives
Set up brand exclusions for Performance Max campaigns
This recommendation flags Performance Max campaigns that don't yet have a brand exclusion, even though a brand name is set up. Performance Max also picks up brand-related searches, usually more expensive than your own brand campaign and without you being able to route that traffic separately. When applied, AdBuilder attaches a brand list as a negative to the selected PMax campaigns, so brand traffic flows to your own brand campaign. For advertisers who run Performance Max alongside a Search campaign.
Same search term in multiple campaigns: preventing cannibalization
This recommendation finds search terms that serve in two or more of your active Search campaigns at the same time and compete with each other there. If one campaign converts the same search term much more expensively than the other, AdBuilder adds that search term as an exact negative keyword in the losing campaign, so all the traffic goes to your best-performing campaign. For anyone running multiple overlapping Search campaigns who doesn't want to pay twice for the same click.
Add converting search terms as keywords
This recommendation finds the search terms in your search terms report that people actually searched for and that already generated conversions, but aren't yet a keyword in your campaign. AdBuilder suggests adding those as a keyword, so you get control over bid and quality. Meant for anyone who wants to grow their Google Ads campaigns based on what demonstrably works.
Exclude brand traffic in non-brand campaigns with negative keywords
This recommendation tracks down search terms containing your brand name that fall into your generic campaigns and convert there. That kind of brand traffic is usually cheap and converts well, but it mixes into a non-brand campaign with expensive generic bids and budget. AdBuilder suggests excluding those brand terms there with a negative keyword, so the traffic routes to your own brand campaign. Useful for advertisers who run a separate brand campaign and want to keep brand and generic traffic apart.
Find and fix conflicting negative keywords
This recommendation flags active keywords in your Search campaigns that are wholly or partly blocked by your own negative keyword (at ad group, campaign or list level). Useful for anyone working with negative keywords who wants to avoid an exclusion accidentally taking away traffic you actually want.
Find and fix invalid negative keywords
This recommendation finds negative keywords with invalid syntax: a broad match modifier '+' right before a word, or unclosed brackets or quotation marks. Such exclusions don't block what you think they do, so you keep quietly paying for traffic you actually wanted to stop. AdBuilder suggests a corrected version per keyword that you can apply with one click. Meant for anyone working with negative keywords in Google Ads who wants those exclusions to actually do what they're supposed to.
Exclude wasteful words with n-gram analysis of your search terms
The 'exclude wasteful words (n-gram)' recommendation analyzes your search terms report and finds individual words that recur across multiple wasteful search terms. Such words cost money structurally without delivering anything. By adding such a word once as a negative keyword, you cover a lot of bad search terms in one go. Useful for anyone working with Google Ads Search campaigns who wants to cut waste without checking off hundreds of individual search terms.
Fix overly broad negative keywords that block conversions
This recommendation finds negative keywords that block converting traffic. An overly broad negative keyword doesn't just cut out junk, but sometimes also search terms that generated conversions in the last 90 days. AdBuilder flags those negatives and lets you remove them or narrow them to exact, so the profitable traffic comes back in. Meant for anyone working with negative keywords in Google Ads who wants to be sure the exclusions aren't costing revenue.
Link a shared negative keyword list to all your Search campaigns
This recommendation is for advertisers who work with account-wide negative keywords. AdBuilder sees that you've already linked a shared negative keyword list to most of your Search campaigns, but not all of them. The missing links are suggested, so your negative keywords apply everywhere, without touching campaigns where the list would block your own traffic or converting search terms.
Exclude wasteful search terms with negative keywords
This recommendation reads your search terms report and spots the search terms that cost clicks and money without delivering anything. For those terms, AdBuilder suggests excluding them with negative keywords, so your budget goes to searches that do convert. Useful for anyone running keyword-targeted Google Ads campaigns who wants to control where the click spend goes.
Exclude wasteful PMax search themes in Performance Max
This recommendation scans your Performance Max campaigns for search theme categories that cost clicks (and money) without delivering a single conversion. For each such theme, AdBuilder suggests a campaign negative (negative keyword) so you can cut off the leaking search traffic in a targeted way. Built for anyone running Performance Max who wants to stop part of the budget from drifting unchecked into searches that deliver nothing.
Exclude informational search terms without purchase intent
This recommendation finds search terms with a clear question or explanation intent (what, how, why, free, course, jobs, review) that cost clicks and money in your search terms report but deliver zero conversions. For anyone running a sales campaign on keywords who wants to keep the budget for traffic with purchase intent. AdBuilder flags the terms and helps you exclude them as negative keywords in a few clicks.
Keywords
Raise CPC on efficient keywords with lost impression share
This recommendation identifies keywords that convert well at a CPA at or below the campaign average, but are missing impressions because your bid is too low for the auction position. AdBuilder then suggests a higher max CPC, scaled to the lost share, so you win more traffic on keywords that are already profitable. Built for accounts using manual bidding that want to grow on their best-performing keywords in Google Ads.
Tighten broad-match keywords with no conversions
This recommendation looks for broad-match keywords in your Google Ads account that racked up clicks and spend over the last 30 days without a single conversion. AdBuilder suggests tightening them to phrase or exact match, so you target the right search intent more precisely and stop leaking budget on loose, unfocused searches. Built for anyone using broad-match keywords who wants to see which ones are pure cost.
Convert broad-match keywords to phrase match in Google Ads
This recommendation finds broad-match keywords that do convert, but demonstrably worse than the rest of your account. Broad match also catches loosely related searches, leaking budget in the process. AdBuilder suggests converting such a keyword to phrase match, so you hold onto the right search intent and spend more precisely. Useful for anyone working with broad-match keywords in Google Ads who wants to tighten traffic quality without pausing everything outright.
Add competitor-focused keywords in Google Ads
This recommendation suggests competitor-focused keywords: comparisons and alternatives people use to weigh options before choosing. AdBuilder looks at your best-converting ad groups and proposes new phrase-match keywords you can add with one click. Useful for advertisers who want to expand reach among buying-intent searchers without wasting budget on groups that don't perform.
Find keywords with an overly high cost per conversion
This recommendation finds keywords in your Google Ads account that do convert, but at a cost per conversion (CPA) much higher than your campaign and account average. AdBuilder ranks them by spend and suggests, per keyword, lowering the bid or, with Smart Bidding, pausing the keyword. Built for anyone who wants to lower their cost per conversion without throwing away the good conversions.
Deduplicate duplicate keywords in Google Ads
This recommendation finds identical keywords within the same campaign: exact same text with exactly the same match type. Such duplicates bid against each other in the auction and fragment your history. AdBuilder keeps the best-performing keyword per group and suggests pausing the others. Useful for anyone who wants to keep keywords in Google Ads organized and efficient, from a small account to a large structure.
Add long-tail keywords to your best-performing ad groups
This recommendation suggests new long-tail keywords for ad groups that already convert. These are more specific, longer search terms with clear buying intent that are often cheaper and face less competition. AdBuilder only adds them where your traffic demonstrably pays off, so you expand your profitable reach without wasting budget. Built for advertisers who want to grow in search campaigns with proven results.
Fix keywords with low CTR in Google Ads
This recommendation surfaces keywords that get a lot of impressions but few clicks: their CTR is below half the ad group average. AdBuilder suggests, per keyword, tightening the match type, pausing it, or keeping it, so a weak click-through rate doesn't drag down the quality score of your whole search campaign. Built for anyone working with Google Ads search campaigns who wants to keep keywords targeted.
Cleaning up low search volume keywords
This recommendation finds keywords that Google has flagged with low search volume status. These keywords aren't serving and had zero impressions over the past year. AdBuilder suggests pausing them, purely to keep your ad groups tidy. Handy for anyone managing lots of keywords in Google Ads who wants to clear out dead entries without touching active keywords.
Non-converting word clusters: lower bids or pause in Google Ads
This recommendation finds words and word pairs that recur across multiple of your keywords and together spend budget without a single conversion. There's often a shared root word behind it that's structurally underperforming. AdBuilder groups those keywords by word cluster and suggests lowering the bid or pausing them. Built for anyone working with keywords in Google Ads who wants to tackle waste at the word level instead of keyword by keyword.
Pausing poorly performing keywords in Google Ads
This recommendation points out active Google Ads keywords that spent money over a full year without generating a single conversion. AdBuilder shows the most expensive candidates and lets you pause them all at once, so your budget goes back to keywords that actually perform. For anyone who wants to clean up their Google Ads keywords without manual digging.
Reactivating a paused keyword: converting items accidentally turned off
This recommendation finds keywords, ads, or ad groups in your Google Ads account that you recently paused manually, right when they were converting well. Items like that aren't serving anymore and are costing you efficient conversions. AdBuilder flags them so you can turn them back on in one click, or leave the pause in place if it was intentional. Built for anyone managing their account who wants to avoid a missed reactivation quietly costing revenue.
Bidding & budget
Adjust bid per location in Google Ads
This recommendation adjusts your bid per region when the cost per conversion there deviates strongly from the campaign average. AdBuilder lowers the bid in regions that perform too expensively or burn money without converting, and raises it in regions that convert more efficiently than average. Meant for search campaigns running on manual bidding or Maximize clicks, where bid adjustments per location actually have an effect.
Calibrate a bid strategy's portfolio target in Google Ads
This recommendation checks your portfolio bid strategies in Google Ads and flags when the set target (target CPA or target ROAS) structurally deviates from what the connected campaigns actually achieve. AdBuilder then proposes a more realistic target and applies it to the entire strategy in a controlled step. Meant for anyone using Smart Bidding with multiple campaigns running under a shared bid strategy.
Calibrate bid target: aligning target CPA and target ROAS with performance
This recommendation looks at campaigns using Smart Bidding with a set target (target CPA or target ROAS). If that target deviates strongly over the last 90 days from what the campaign actually achieves, AdBuilder proposes a calibrated, more realistic target. Meant for advertisers steering by a target CPA or target ROAS who want Google to keep bidding steadily.
Data exclusion: keeping anomalous days out of Smart Bidding
This recommendation spots days with normal traffic but zero measured conversions, while your account normally does convert. That points to a tracking error or measurement outage. A data exclusion removes those days from Smart Bidding, so your bid strategy doesn't learn from numbers that are wrong. For anyone using conversion-driven Smart Bidding in Google Ads.
Tighten performance target: steer sharper when you consistently beat your target
This recommendation is for accounts with a set performance target (target CPA, ROAS, conversions or clicks). AdBuilder sees you're not just beating your target once, but comfortably exceeding it in two consecutive months, and proposes tightening the target value. That keeps you steering sharply instead of hitting a target that's actually too easy. The recommendation only reads your own performance figures; nothing changes in Google Ads until you adopt a new target value yourself.
DiagnosticAlign bid strategy in Google Ads with your performance target
This recommendation finds active campaigns whose bid strategy isn't steering on the axis of your performance target, for example a CPA target while the campaign bids manually or on clicks. AdBuilder proposes the matching bid strategy per campaign (maximize conversions, maximize conversion value with target ROAS, or maximize clicks) and pushes it to Google Ads once you approve. Meant for accounts with a set performance target that want Google to actually optimize toward it.
Set a performance target in Google Ads: steer on CPA, ROAS or conversions
This recommendation appears when no performance target has been set yet for your account while there's recent traffic. You then set a target value for CPA, ROAS, conversions or clicks, so you can see at a glance whether you're on track, and AdBuilder can make the rest of your recommendations more targeted. Useful for anyone who wants to steer their Google Ads account by results instead of gut feeling.
DiagnosticSeasonality adjustment for smart bidding around busy moments
This recommendation looks ahead to short, busy moments (a sale, an event, a holiday) where your conversion rate temporarily spikes, and prepares a seasonality adjustment for your smart bidding campaigns. That way your bid strategy knows the higher conversion rate only lasts a few days. Meant for accounts steering smart bidding on conversions or conversion value where traffic fluctuates strongly around specific days.
Turning on Smart Bidding for campaigns that are ready
This recommendation finds search campaigns still bidding manually (manual CPC) that now have enough conversion volume to switch to Smart Bidding. AdBuilder suggests the right bid strategy per campaign (maximize conversions or maximize conversion value) and translates the switch into a campaign update in Google Ads. Meant for accounts with working conversion tracking that want to stop setting bids manually without losing control over budget.
Bid strategy stuck at the bid ceiling in Google Ads
This recommendation flags campaigns where Google itself marks the bid strategy as limited: a max CPC ceiling that's too low or a bid floor that's too high is holding bids back, so your goal is structurally not being met. AdBuilder lets you adjust or remove the limit in one step. Meant for anyone using smart bidding in Google Ads who wants the strategy to be free to bid within its goal.
Underused budget in Google Ads: scaling up growth opportunities that already perform
This recommendation appears when your account is on track to stay well under your daily budget capacity this month, while there are campaigns that demonstrably perform well and are still missing impressions. AdBuilder then points out per campaign where you can safely scale up: a higher daily budget, a slightly looser bid target (target CPA or target ROAS), or a higher max CPC on efficient keywords. Meant for advertisers who want more results from a Google Ads budget that isn't being fully used, without blindly spending more.
Limited by budget: safely scaling up converting search campaigns
This recommendation spots search campaigns that convert but are missing impressions because the daily budget is too tight. AdBuilder sees that from the impression share lost to budget and proposes raising the daily budget by up to +50%, but only for campaigns that run efficiently enough. Meant for anyone who doesn't want profitable Google Ads campaigns to stall on too low a budget.
Budget monitoring: alerts at 80%, 90% and your hard monthly limit
Budget monitoring watches your Google Ads budget throughout the month and warns you as soon as your spend reaches 80% and 90% of your monthly budget. If you hit your hard limit (monthly budget plus an allowed overage), you get a clear alert, and if you've turned on auto-pause, AdBuilder automatically pauses your campaigns until the new month starts. Meant for anyone working with a fixed monthly budget who doesn't want surprises.
Lowering the daily budget on wasteful campaigns in Google Ads
This recommendation spots search campaigns that are structurally too expensive: they're spending heavily while cost per conversion sits well above your benchmark and the trend is getting worse. AdBuilder proposes lowering the daily budget of exactly those campaigns, by between 10% and 40%, so you curb waste without touching your well-performing campaigns. The reduction is reversible. Meant for anyone who wants to stay in control of their Google Ads budget and doesn't want a single campaign eating up the money against a poor CPA.
Over-budget projection: your Google Ads spend is running ahead of your monthly limit
This recommendation is an advisory signal that warns you when you're on track to exceed your hard monthly limit in Google Ads. AdBuilder projects your month-to-date spend forward to the end of the month and compares that projection to your set limit. If the projection sits well above the limit, you see it in time, so you can still adjust before the month is over. Useful for anyone working with a fixed monthly budget who doesn't want surprises.
DiagnosticProjected under budget: why your Google Ads budget won't be used up this month
This recommendation is a signal, not a change. AdBuilder sees that your account is on track to stay clearly under budget this month, while there's currently no sound lever to spend more. It's meant for advertisers and account managers who want to know whether their budget is really the limiting factor, or whether the opportunity lies elsewhere.
DiagnosticRebalance budget across your Google Ads campaigns
This recommendation shifts daily budget from search campaigns that aren't spending their budget efficiently to campaigns that are missing impressions due to too tight a budget. That way you get more out of the same total budget, without spending extra. Meant for anyone who wants to divide their Google Ads budget more smartly across campaigns.
Aligning your daily budget with your monthly budget in Google Ads
This recommendation compared the monthly budget you'd set in AdBuilder with what your active Google Ads campaigns could spend together per month (the sum of daily budgets, converted to a monthly amount). If the two drifted too far apart, AdBuilder flagged it so you could bring them back in line. Useful for anyone steering by a fixed monthly budget while managing campaign daily budgets separately in Google Ads. Note: AdBuilder now automatically derives the monthly amount from your live daily budgets and keeps it continuously in sync, so this alignment now happens automatically and no longer appears as a separate recommendation.
Splitting a shared budget: give each campaign its own daily budget
This recommendation spots multiple campaigns drawing from one shared daily budget while their returns diverge sharply. AdBuilder then suggests splitting the shared budget and giving each campaign its own daily budget, proportional to spend and with the total exactly matched. Meant for accounts where an expensive campaign is riding on the budget headroom of an efficient one.
Lowering daily budget for campaigns that don't spend it
This recommendation finds search campaigns that structurally don't use up their daily budget, not over the last 30 days, not over the last 90 days, and not even on their busiest day. AdBuilder then suggests lowering the daily budget to a level just above that busiest day. Useful for anyone who wants their Google Ads budget to reflect actual spend without cutting into peak days.
Campaign with cost and 0 conversions: what AdBuilder flags and recommends
This recommendation finds search campaigns that cost money but deliver zero conversions over the last 30 days. For advertisers who want to stop waste without blindly turning campaigns off: AdBuilder shows which campaign is involved, whether it's a temporary dip or a structural zero, and whether you're better off lowering your CPC or budget first rather than pausing right away.
Adjusting bids by device in Google Ads
AdBuilder looks at how mobile, tablet and desktop perform per search campaign and proposes a bid adjustment per device: bid lower on a device that converts much more expensively, bid higher on a device that's especially efficient. Meant for campaigns on manual bidding or Maximize clicks, since only there does a bid adjustment per device really count. This way you don't overpay on a weak device and you capture more volume where it works, without turning a device off entirely.
Excluding a device in Google Ads under Smart Bidding
This recommendation flags a device type (mobile, desktop or tablet) that's structurally using up budget within a Smart Bidding search campaign without a single conversion, and proposes excluding that device entirely. Useful for anyone running Target CPA, Target ROAS or a maximize strategy who wants to stop money leaking to a device that delivers nothing.
Adjust bids on weak dayparts with an ad schedule
How profitable your clicks are varies by day and time of day within a campaign. This recommendation finds the dayparts where your cost per conversion is far above the campaign average, or where conversions don't happen at all, and suggests lowering the bid or pausing those dayparts via an ad schedule. It's meant for search campaigns on manual bidding or Maximize clicks with enough conversion volume to judge each daypart reliably.
Raise bids on strong dayparts in your search campaign
This recommendation finds the days and dayparts where your search campaign performs especially well, where cost per conversion is far below your campaign average. On those strong dayparts, AdBuilder suggests raising the bid via ad scheduling, so you capture more of that profitable traffic. Meant for campaigns on manual bidding or Maximize clicks, where you control the bid adjustments per time slot yourself.
Ads & assets
A/B test winner found: wrap up your ad test
This recommendation alerts you as soon as a running A/B test between two ads in the same ad group has a clear winner. AdBuilder tracks reliability and data volume for you, so you can wrap up the test at the right moment and send all your traffic to the best-performing ad. Handy for anyone testing ads in Google Ads who doesn't want to check the numbers every day.
Fix an ad group with no active ad
This recommendation finds ad groups that have active keywords but not a single active, approved ad. That kind of group doesn't serve at all: your keywords can't show because there's nothing to display. AdBuilder flags those groups and generates a new responsive ad for each one, based on your landing page and keywords, which you edit yourself before publishing. Built for anyone managing search campaigns who wants to avoid groups going quietly dead without you noticing.
Pause the losing ad: comparing ads in Google Ads
The 'pause losing ad' recommendation compared two ads in the same ad group and flagged the weaker one, so traffic went to the better ad. Handy if you run two responsive search ads per group and want to know which one performs better. AdBuilder no longer surfaces this signal on its own: it's now folded into the weak-ads flow and A/B test wrap-up. This article explains how the comparison used to work and where you'll find it now.
DiagnosticReplace weak ad components in responsive search ads
This recommendation looks through your active responsive search ads for the individual headlines and descriptions Google rates as "Low" and replaces only those with stronger variants. The proven components stay in place. Handy for anyone who wants to boost the performance of existing ads without rewriting a whole ad from scratch.
Disapproved ads in Google Ads: identify the reason and fix it
This recommendation maps out active ads that Google has disapproved for a reason you can't fix with a text edit, such as the landing page, a trademark issue or a prohibited category. For each ad you get the disapproval reason and a direct link to Google Ads, so you can remove the cause or file an appeal. Built for anyone who wants to prevent paid campaigns from grinding to a halt because an ad was disapproved on policy grounds.
DiagnosticFix a disapproved ad with a policy-compliant rewrite
This recommendation finds active ads that Google Ads has disapproved and that are therefore not running. Where the disapproval is about text or style, AdBuilder proposes a policy-compliant rewrite you can apply in one click: a corrected ad goes live and the disapproved one gets paused, so it's automatically resubmitted for review. Built for anyone advertising with responsive search ads who doesn't want to lose reach to an ad stuck on the disapproval pile.
Add missing ad extensions: sitelinks, callouts and snippets
This recommendation finds active search campaigns without ad extensions and prepares matching copy right away. If a campaign is missing callouts, sitelinks or structured snippets, AdBuilder proposes adding them. Built for anyone who wants more reasons to click and more ad real estate from the same campaigns, with a few clicks and no need to come up with copy themselves.
Unpin: too many pinned components in your responsive search ads
This recommendation flags responsive search ads (RSAs) with too many headlines and descriptions pinned in place. Pinning locks a component to a fixed position, which means Google can test fewer combinations and Ad Strength drops. AdBuilder identifies the most heavily pinned ad and offers to unpin it in Google Ads, so your ads can rotate freely again. Built for anyone working with RSAs who wants to make sure pinning isn't unintentionally working against performance.
Improve ad relevance for a low Quality Score
This recommendation identifies ad groups whose keywords have a low Quality Score because ad relevance or expected CTR is below average. AdBuilder then writes a more relevant, complete responsive search ad that includes the keyword and matches the landing page, along with concrete landing page tips. Handy for anyone who wants to improve an ad's Quality Score without having to write new copy themselves.
Fix spelling mistakes in your Google Ads ads
This recommendation has an automated proofreader check your active ad copy for obvious spelling and typing mistakes. When the check finds an error in a regular word, AdBuilder proposes a correction that replaces only the wrong word, keeping the rest of the ad (headlines, descriptions, paths, pinning and URLs) exactly the same. Handy for anyone who wants to check ad copy for mistakes without proofreading every ad word by word themselves.
Number of ads per ad group: why 1 responsive search ad is usually enough
This recommendation used to flag ad groups with too few active ads. AdBuilder has deliberately retired that signal: with a responsive search ad, 1 ad per ad group is fine in practice. AdBuilder only adds a second ad if the first one is underperforming, and ad groups with no active ad at all are picked up by a more targeted recommendation.
DiagnosticReplace underperforming sitelinks and callouts in Google Ads
This recommendation spots ad extensions that get impressions but far fewer clicks than their peers in the same campaign. AdBuilder compares the CTR of each sitelink and callout to the median of its group, flags the real laggards and immediately prepares strong replacements. Built for anyone who wants to improve their sitelinks in Google Ads and doesn't want to waste ad space on extensions that don't perform.
Improve a weak ad: responsive search ads with a low CTR
This recommendation flags responsive search ads whose click-through rate (CTR) clearly lags behind the rest of their ad group, without a better conversion rate making up for it. AdBuilder summarizes that weak ad with the figures and the current copy, and helps you generate a stronger version when you apply it, either as an A/B test alongside the old one or as a replacement. Built for anyone managing search campaigns who wants to get more out of existing ads.
Find and fix disapproved ad extensions
This recommendation scans your active campaigns for ad extensions (sitelinks, callouts and structured snippets) that Google Ads has disapproved or only approved with limitations. For text extensions, AdBuilder immediately prepares a policy-compliant rewrite that you can edit before applying it. Non-text extensions (image, promotion, video) are only flagged, since a text change won't fix those. Built for anyone who wants to keep their ads complete and policy-compliant without manually digging through every extension.
Replace weak Performance Max assets: find and improve disapproved text assets
This recommendation finds text assets in your Performance Max asset groups that have been disapproved or limited by ad policy, and prepares an editable replacement per asset. Handy for anyone running Performance Max who wants to prevent weak headlines and descriptions from dragging down a campaign's reach and returns.
Targeting & structure
Stalled ad group: get low impressions moving again
This recommendation finds ad groups that get almost no impressions while the campaign is running fine and budget isn't the bottleneck. AdBuilder identifies the cause per group (bid too low, keywords too narrowly matched, or too little search volume) and suggests a concrete action for it. Built for anyone managing search campaigns who doesn't want a group to sit idle unnoticed.
Impressions lost to rank: improve your ad position in Google Ads
This recommendation flags search campaigns that are missing out on a significant share of impressions because they rank too low in the auction, not because budget has run out. AdBuilder shows how much impression share you're losing to rank per campaign and offers targeted levers: widening the bid strategy target, replacing weak ad components, or suggesting a better landing page. Built for anyone managing search campaigns who's missing reach that could otherwise convert.
Adjust demographic bids: bidding on age and gender in Google Ads
This recommendation finds age and gender groups that do convert, but at a cost per conversion that deviates sharply from the ad group average. AdBuilder then suggests a bid adjustment per group: lower bids on expensive groups, higher bids on efficient ones. Built for search campaigns using manual bidding, as a complement to excluding groups with zero conversions.
Exclude demographic groups in Google Ads
This recommendation finds age and gender groups within a search campaign that click and cost budget but produce no conversions, and suggests excluding them at the ad group level. Built for advertisers who want to cut waste in their demographic targeting without manually digging through every ad group.
Exclude unwanted content categories on Display and Performance Max
This recommendation helps you preemptively block junk traffic on the Display Network. If you have an active Display campaign, or a Performance Max, video or Demand Gen campaign, AdBuilder suggests a curated set of content categories (think parked domains, tragedy, or fighting games) that rarely convert and are often clicked by accident. You exclude them all at once at the account or campaign level. Built for anyone advertising on the Display Network or YouTube who wants to prevent waste without waiting for expensive data first.
Exclude underperforming locations in Google Ads
This recommendation finds regions within your Google Ads campaigns that get clicks and cost money but produce zero conversions. AdBuilder suggests excluding those locations at the campaign level, so your budget stops leaking into areas that structurally deliver nothing. Handy for anyone targeting by location per campaign who wants to stop a few dead regions from quietly draining budget.
Tighten location targeting: presence instead of interest
This recommendation identifies search campaigns set to 'presence or interest' where that's demonstrably costing money on people outside your target area. AdBuilder then suggests switching to targeting 'presence in your targeted locations', so you pay for people who are actually there, not just people searching about it. Built for anyone running a geographically defined search campaign who's losing budget outside their own market.
Turn off search partners in low-yield Google Ads campaigns
This recommendation finds search network campaigns where the search partners cost money without producing (enough) conversions, while regular Google Search does perform. AdBuilder suggests turning off search partners for those campaigns, so budget flows to the better-performing search network. Built for anyone managing search network campaigns in Google Ads who wants to cut waste without sacrificing converting traffic.
Exclude wasteful placements in Google Ads
This recommendation looks for placements (sites, mobile apps, and YouTube videos or channels) where your ads on the Display Network or via search partners cost money without a single conversion. AdBuilder suggests excluding those placements so your budget doesn't leak into low-quality traffic. Useful for anyone running a Display campaign, Performance Max, or with search partners enabled.
Split a large ad group in Google Ads
This recommendation flags ad groups with too many keywords: a single ad group containing more than 20 unique keyword texts across various themes. A group like that can't be served well by one ad. AdBuilder identifies the largest of these groups and helps you split the keywords by theme into separate ad groups, each with its own ad. Meant for anyone running search campaigns who wants to keep ad group structure and relevance in good shape.
Create a new ad group for a busy search term
This recommendation finds search terms that drive a lot of traffic within a broad ad group, but don't have their own group yet and aren't converting. For a term like that, AdBuilder suggests creating a separate ad group with its own keywords and ad, and removing the term from the old group with a phrase negative. Meant for advertisers who want tighter structure in their search campaigns and want to give busy search terms a fair shot at converting.
Add audiences to your search campaigns in Google Ads
This recommendation flags active search campaigns that are already spending money but have no audiences attached. AdBuilder identifies those campaigns and helps you add relevant audiences in observation mode, so you can see who's seeing your ads and later bid more precisely. Meant for anyone managing search campaigns in Google Ads who wants more insight and bidding flexibility from existing traffic without limiting reach.
Add your target language to language targeting in Google Ads
This recommendation checks the language targeting of your enabled search campaigns. If a campaign targets other languages but not your account's language, we suggest adding that target language as a language criterion. That way you also reach searchers with that language setting instead of unintentionally excluding them. Meant for anyone working with Google Ads who wants to make sure a campaign's language settings are correct.
Quality Score & landing page
Weak ad and landing page: fixing a low Quality Score in two steps
This recommendation flags ad groups where the Quality Score is low because of both a weak ad (ad relevance or expected CTR) and a weak landing page experience. AdBuilder writes a more relevant, complete ad you can push to Google Ads right away, then offers a landing page step: a better-matching final URL or an optimized wireframe. Built for anyone who wants to improve their Quality Score in Google Ads without first digging through the individual components themselves.
Improve keywords with a low Quality Score
This recommendation flags keywords with a low Quality Score in Google Ads where the landing page experience is mainly what's dragging the score down. AdBuilder reads the Quality Score and its underlying components for each keyword and highlights the keywords where a better landing page would give you the biggest gain. It's built for anyone who wants to improve their Quality Score in Google Ads and get lower cost per click and better positions, without anything in your account changing automatically.
DiagnosticUnreachable URLs: broken landing pages behind your active ads
This recommendation crawls the final URLs of your active ads and sitelinks and flags landing pages that return an error page (404, 410, or a server error) or don't respond at all. Otherwise, you'd keep paying for clicks that land on a dead page. Built for anyone running live ads who wants to be sure every ad URL still works, even without manually checking every destination every day.
Tracking & measurement
Switching to data-driven attribution in Google Ads
This recommendation spots when your primary conversion actions are still on last click while Google's data-driven model is available. AdBuilder switches them to data-driven attribution with your go-ahead, so every conversion is distributed more fairly across your keywords. Built for anyone bidding on conversions (Smart Bidding or manual) who wants those numbers to be accurate.
Turning on auto-tagging in Google Ads for reliable conversion tracking
This recommendation spots that auto-tagging is off on your Google Ads account and helps you turn it on in one click. Auto-tagging automatically adds the gclid parameter to your ad URL, and that parameter is needed to link clicks to conversions. Built for anyone bidding on measurable results who wants to be sure conversion tracking and Smart Bidding are working with complete data.
Conversions without value: setting conversion value to bid on ROAS
This recommendation flags that you're measuring conversions, but none of your enabled conversion actions carries a (default) value. Without conversion value, Google Ads only counts the number of conversions, not the revenue behind them, which means you can't bid on value or ROAS. Built for anyone with conversion tracking who wants the revenue per conversion to factor into bidding.
DiagnosticConversion tracking appears to have stopped: why Google Ads isn't measuring conversions anymore
This recommendation flags that your conversion tracking may be broken: in the most recent measured week, (almost) no conversions were recorded, while normally there are far more and your clicks kept coming in as usual. Built for anyone bidding on Smart Bidding and conversion data, because as long as measurement is down, your account is flying blind. AdBuilder doesn't fix this automatically: it's a warning to urgently check your conversion tracking.
DiagnosticPreventing double-counted conversions in Google Ads
This recommendation spots conversions that could be counted twice because multiple primary conversion actions exist in the same category. AdBuilder keeps the most important action primary and sets the rest to secondary, so Smart Bidding isn't steered by inflated numbers. For anyone using conversion tracking in Google Ads who wants the count to be accurate.
Enabling enhanced conversions in Google Ads
This recommendation flags that enhanced conversions is likely off while your account is measuring website conversions with real volume. For advertisers in the Netherlands and EU (where Consent Mode v2 strips out part of your conversions), this is one of the simplest ways to win back more measured conversions, so Smart Bidding steers on more complete data. AdBuilder doesn't change anything in your account here, it's a signal with concrete advice.
DiagnosticNo active conversion actions in Google Ads
This recommendation flags when your Google Ads account has no enabled conversion action at all. Without active conversion measurement, Smart Bidding flies blind: there's no conversion signal to optimize on. Built for anyone using conversion-based bidding who wants to be sure the measurement underneath is right. If inactive actions are already sitting there (for example a GA4 import or website tag), AdBuilder activates them in one click. If there's nothing to activate, you get targeted advice to set up measurement first.
Detecting a sudden drop or spike in impressions in Google Ads
This recommendation flags a day when your account's impression count suddenly deviates sharply from what's normal for this account, whether a sharp drop or an unexpected spike. It's a diagnostic signal for advertisers and account managers: AdBuilder doesn't change anything, it just points out the anomalous day and the campaign(s) behind it so you can track down the cause.
DiagnosticShopping & feed
Disapproved Shopping products with revenue: how AdBuilder finds them
This recommendation flags products that are disapproved or limited in Merchant Center, but generated revenue through Google Shopping or Performance Max over the past year. Such products don't serve (fully), so the revenue they used to bring in disappears until the issue is fixed. AdBuilder doesn't change anything in Google Ads itself here: it shows the specific issue per product, the revenue, and a direct link to Merchant Center, so you know exactly which top products to fix first. Built for anyone working with a product feed and Shopping campaigns.
DiagnosticFinding Shopping products with no conversions
This recommendation flags products in your Google Shopping campaign that cost money over a full year but generated no sales at all. AdBuilder totals the cost, clicks, and conversions per SKU and reports the most expensive zero-conversion products, so you can decide whether to improve the feed, lower the bid, or exclude the product. Handy for anyone advertising with a large product feed who doesn't want to manually review every SKU.
Diagnostic