Terms of Service

1. The service

AdBuilder is a software tool that uses AI to turn a website URL into a Google Ads Search campaign: it crawls the site, analyses the brand, generates campaigns (ad groups, keywords, responsive search ads and extensions), checks them against Google Ads policy, and lets you publish them to your own, connected Google Ads account. AdBuilder builds Search campaigns only and does not generate Display, Shopping or Performance Max campaigns.

AdBuilder is a tool only. We do not provide marketing, legal, tax or financial advice and do not act as your agency or agent. All decisions about your ads, budgets and spend are yours.

2. No guarantee of results

We guarantee no results whatsoever. AdBuilder makes no warranty, promise or representation as to advertising performance, impressions, clicks, click-through rate, conversions, revenue, return on ad spend, quality score, ad position, approval by Google, or any other outcome.

Advertising results depend on many factors outside our control, including your product or service, your market and competition, your budget and bids, your website and landing pages, and Google's systems, auctions and algorithms. AI-generated output may be inaccurate, incomplete or unsuitable for your situation. You use the service entirely at your own risk.

3. Accounts

You must provide accurate, complete information and keep your credentials confidential. You are responsible for all activity under your account. You must be at least 16 years old and legally able to enter into these Terms. We may refuse, suspend or terminate accounts at our reasonable discretion.

4. Plans, payment and refunds

• Solo - a subscription (monthly or yearly) for one Google Ads account that includes building, publishing, optimization and insights, within the limits of the plan.
• Basic, Pro and Agency - subscriptions (monthly or yearly) for multiple accounts that include ongoing building, publishing, optimization and insights, within the limits of the chosen plan.

Prices exclude VAT unless stated otherwise. Payments are processed by our third-party payment provider, whose additional terms may apply to that processing. Building and previewing campaigns is free; you only pay to publish and to use paid features.

Subscriptions renew automatically at the then-current rate until you cancel. You may cancel at any time; your access continues until the end of the period already paid for. Amounts already paid are non-refundable except where mandatory law requires otherwise. We may change prices and plan contents; changes take effect from the next renewal.

5. Your responsibilities

• The content, accuracy, legality and appropriateness of your ads, keywords and landing pages.
• Your bids, budgets, targeting and all advertising spend in your Google Ads account.
• Compliance with Google Ads policy and all applicable laws and regulations (including advertising, consumer, competition and privacy law).
• Holding all necessary rights to the content, trademarks and materials you use, and not infringing the rights of third parties.
• Securely managing your own accounts, keys and connections.

You review and approve all output before you publish. Nothing is published to your Google Ads account without your explicit action. From the moment of publishing, you are solely responsible for what is live.

6. Google Ads and third-party services

AdBuilder is not affiliated with, endorsed by or sponsored by Google. You connect your own Google Ads account and retain full control of it; you can pause, change or stop anything at any time. We are not responsible or liable for the acts or omissions of Google or other third parties, including ad disapprovals, suspension or termination of your account, policy changes, outages, or any resulting damage or lost spend.

The service relies on third parties (including an AI provider, a payment provider and hosting services). Their terms may apply to your use. We are not liable for their acts, availability or fees.

7. AI-generated content

Campaigns, ad copy and keywords are generated automatically by AI and may contain errors, inaccuracies, or unsuitable or infringing elements. You are required to review all output carefully before publishing. We accept no liability for published output or its consequences.

8. Acceptable use

You agree not to use the service for unlawful purposes; not to build campaigns that violate Google Ads policy or applicable law; not to attempt to disrupt, reverse-engineer, copy or gain unauthorised access to the service; not to resell or make the service available to third parties without our written permission; and not to generate misleading, deceptive, harmful or infringing content. We may suspend or terminate your access immediately upon a breach.

9. Intellectual property

We retain all rights in the AdBuilder platform, software, models and brand identity. You retain the rights to your own business content and to the campaigns you create. You grant us the limited, non-exclusive rights needed to provide the service to you (such as processing your content to generate, check and publish campaigns) and to improve the service on an anonymised basis.

10. Availability and warranties

The service is provided "as is" and "as available", without any express or implied warranty, including warranties of merchantability, fitness for a particular purpose, non-infringement, uninterrupted or error-free operation, or that the service meets your specific requirements. We may change, suspend or discontinue the service or parts of it at any time. Experimental or beta features are provided without any warranty.

11. Limitation of liability

To the maximum extent permitted by law, AdBuilder and Brandforward are not liable for any indirect, incidental, special or consequential damages, nor for lost profits, lost revenue, lost or wasted advertising spend, lost savings, loss of data, loss of goodwill or business interruption, regardless of the basis of the claim and even if we have been advised of the possibility of such damage.

To the maximum extent permitted by law, our total aggregate liability for all claims combined is limited to the amount you actually paid us in the three months preceding the event giving rise to the claim, or one hundred euros (€100), whichever is lower.

In particular, we are not liable for advertising spend, for the performance or results of campaigns, or for decisions, outages or actions of Google or other third parties. Nothing in these Terms excludes or limits liability to the extent that is not permitted under mandatory law (such as for intent or wilful recklessness, or mandatory consumer rights).

12. Indemnification

You will indemnify and hold harmless AdBuilder and Brandforward from all claims, demands, damages, costs and expenses (including reasonable legal fees) arising out of or relating to your use of the service, the campaigns and content you publish, your advertising spend, or your breach of these Terms, of third-party rights or of applicable law.

13. Force majeure

We are not liable for any delay or failure resulting from circumstances beyond our reasonable control, including failures or actions of third parties (such as Google, the AI provider, the payment provider or hosting parties), internet or power outages, cyberattacks, government measures, or acts of God.

14. Termination

You may stop using the service and delete your account at any time. We may suspend or terminate your access if you breach these Terms, if you use the service in a way that may cause harm or risk, or if we are legally required to do so. Provisions that by their nature should survive (including payment obligations, no guarantee of results, intellectual property, limitation of liability, indemnification and governing law) survive termination.

15. Changes to these terms

We may update these Terms from time to time. We will post the updated version on this page and update the "Last updated" date above. Continued use of the service after the changes take effect constitutes acceptance of the updated Terms.

16. Miscellaneous

If any provision of these Terms is wholly or partly invalid or unenforceable, the remaining provisions remain in full force and the provision concerned is replaced by a valid provision that most closely reflects its intent. Failure to exercise a right is not a waiver of that right. We may assign our rights and obligations under these Terms; you may not do so without our prior written consent. These Terms and the Privacy Policy constitute the entire agreement between you and us regarding the service.

17. Governing law

These Terms are governed exclusively by the laws of the Netherlands. Disputes will be submitted to the competent court in the Netherlands, unless mandatory (consumer) law designates a different competent court. The English-language version of these Terms is legally binding; translations are provided for information only.

18. Contact

AdBuilder.online
Hoofdveste 10
3992 DG Houten
The Netherlands
[email protected]