Comparison

The complete alternative to Optmyzr

Looking for an alternative to Optmyzr? Optmyzr optimizes and automates your existing Google Ads campaigns for experienced PPC specialists. AdBuilder does that too, but first builds your campaign with AI, improves it in one click, and also answers your questions in plain language, in the dashboard, Slack, and Telegram.

The tool in short

What is Optmyzr?

Optmyzr is an optimization and automation tool for Google Ads and Microsoft Advertising. The software offers rule builders and scripts, Shopping optimization, advanced bid strategies, reports, and audits that let you fine-tune and automate your existing campaigns down to the smallest detail.

It's a very deep, flexible tool, aimed at experienced PPC specialists and agencies who want to determine exactly how their automation works. Good to know: Optmyzr doesn't build new campaigns, has a clear learning curve because you put together rules and scripts yourself, is English only, and the price rises as you manage more ad spend (from around $249 a month up to $10,000 in spend, higher above that).

The difference

Why choose AdBuilder as an alternative to Optmyzr?

As an alternative to Optmyzr, AdBuilder also handles optimization, with one-click recommendations based on your own numbers, without you first having to learn how to set up rules or scripts. It starts a step earlier and goes a step further. Earlier, because AdBuilder builds your complete search campaign with AI: ad groups, keywords, negative keywords, ads, and extensions. Further, because in plain language you can ask anything about your account and get an instant answer, with a chart on request, in the dashboard as well as in Slack and Telegram.

So you get building, optimizing, insight, and A/B testing in one subscription, without the learning curve and rising price of a tool built for specialists who want to put together rules and scripts themselves.

Build complete search campaigns with AI, in 29 languages
Optimization recommendations you apply in one click
Ask anything about your account, even in Slack and Telegram
A/B test ads and let your numbers pick the winner
Build and preview for free, pay only when you publish

Point by point

AdBuilder vs Optmyzr

Why AdBuilder is a complete alternative to Optmyzr: side by side, from building to price.

AdBuilder

Optmyzr

Build campaigns with AI

AdBuilder Complete search campaign in minutes

Optmyzr Not available

Optimization recommendations (1 click)

AdBuilder Yes, on your own numbers

Optmyzr Yes

Chatbot about your account

AdBuilder Ask anything in plain language, even in Slack and Telegram

Optmyzr Not available

A/B testing of ads

AdBuilder Winner picked automatically

Optmyzr Manual setup

Manage multiple accounts

AdBuilder Account switcher and one overview

Optmyzr Yes

Supported channels

AdBuilder Google Ads, fully specialized

Optmyzr Google Ads and Microsoft Advertising

Multilingual

AdBuilder 29 languages

Optmyzr English only

Build and preview for free

AdBuilder Yes, pay only when you publish

Optmyzr No, paid after the trial period

Entry price

AdBuilder From €69 per month

Optmyzr From $249 per month

Get started right away

AdBuilder Yes, no setup needed

Optmyzr Set up rules and scripts yourself

Comparison based on Optmyzr's publicly shared features and pricing, July 2026.

Good to know

Frequently asked questions about Optmyzr and AdBuilder

Yes, especially if you'd rather not build scripts or rules yourself. AdBuilder builds your Google Ads campaigns with AI, applies improvements in one click, tests your ads with A/B testing, and answers your questions in plain language, even in Slack and Telegram. Optmyzr focuses mainly on deep optimization and automation of existing campaigns, for experienced PPC specialists.

No. Optmyzr optimizes and automates existing Google Ads and Microsoft Advertising campaigns with rule builders, scripts, and bid strategies, but it doesn't build new campaigns. AdBuilder does both: it first builds your complete search campaign with AI (ad groups, keywords, negative keywords, ads, and extensions), then optimizes.

Yes. Optmyzr is powerful and flexible, but it has a clear learning curve: you put together rules, scripts, and bid strategies yourself. AdBuilder is designed to get going right away: you build your campaign with AI and get recommendations you apply in one click, without having to learn how to set up a tool first.

Optmyzr starts at $249 a month (up to $10,000 in ad spend, more above that). With AdBuilder you build and review your campaign for free and only pay once you publish; the entry plan starts at a lower level. Current amounts are on the pricing page.

Yes. AdBuilder works in 29 languages, from building your campaign to the recommendations and the chatbot. Optmyzr is English only.

Get started free

Get started

Build your first campaign for free

See what AdBuilder makes of your account, without paying and without a credit card. Happy with it? Publish straight to Google Ads.