Documentation
Everything about building, publishing, optimizing, measuring and managing your campaigns. Pick a category or search for the topic you need.
Getting started
New to AdBuilder? Start here and get your first campaign live.
Building campaigns
From website analysis to ad copy: how generation works.
Publishing to Google Ads
Publish directly to your account and manage existing campaigns.
Optimize
Live recommendations on your real numbers, applied with one click.
Insight
A dashboard, a written analysis and a chatbot about your account.
Plans and billing
Plans, pricing, ad spend limits, AI usage, cancellation and your invoices.
Account and data
Your profile, language, tracking, multiple accounts, collaborating and your data.
No results. Try a different search term.
Getting started
What is AdBuilder?
In this article: what AdBuilder does, who it is for, and which campaign types it does and does not build itself.
Creating your first campaign
In this article: the five steps of the wizard, from your website URL to a ready-to-publish campaign, and what you set in each step.
Connecting your Google Ads account
In this article: how you connect your Google Ads account via Google consent, how manager accounts and multiple accounts work, and how you disconnect or reconnect.
Quick-start checklist
In this article: all the steps from signing up to your first publication in one list, with what is free and what requires a paid plan.
Glossary
In this article: the Google Ads terms you come across in AdBuilder, in plain language.
Building campaigns
How website analysis works
In this article: which pages AdBuilder reads, what the AI extracts from them and how you complete the result.
Which campaigns you can build
In this article: all Google Ads campaign types you can set up with the builder, from search campaigns to Performance Max, Display, App, Video, and Demand Gen, and when to use them.
Keywords and match types
In this article: how AdBuilder chooses keywords, what the match types mean and which search data it uses.
Negative keywords
In this article: how exclusions at the campaign and project level hold back unwanted traffic and internal competition.
Ads, paths, and extensions
In this article: which ad format each campaign type uses, how a responsive search ad is structured, and which extensions AdBuilder creates alongside it.
Review, edit, and version history
In this article: how the editor adapts to each campaign type, how to edit everything inline, what warnings you receive, and how to undo changes.
Multilingual campaigns
In this article: how you choose the ad language per project and how AdBuilder writes copy per market.
Which languages can AdBuilder write in?
In this article: the 29 languages in which AdBuilder writes campaigns natively, and how you choose the language per campaign.
Google Ad Grants mode
In this article: what Grants mode does enforce, what remains your own responsibility and where you find the full rules.
Publishing to Google Ads
How publishing to Google Ads works
Directly into your account, without import or copy-paste, and always deliberate.
Incremental publishing
Only what you have changed goes live, not your entire campaign again.
Importing and managing existing campaigns
Bring in what you already run and manage everything from one shared editor.
What AdBuilder creates in your account
Which components are published and how labels keep your changes recognizable.
Troubleshooting publishing
In this article: what to do if the crawl, publishing or the connection goes wrong.
Optimize
How recommendations work
How recommendations arise, which thresholds they use, and how you apply, undo or postpone them.
Recommendations: search terms and keywords
Which thresholds determine when a search term is excluded, when a word structurally wastes, and how keywords are tightened.
Recommendations: budget and bids
When AdBuilder wants to raise or trim budget, what the budget monitor does, and how bid strategies are adjusted.
Recommendations: targeting and structure
Audiences, locations, placements and a tighter campaign structure.
Recommendations: ads and extensions
When an ad counts as weak, how that rests on real performance, and which extensions are monitored.
Recommendations: tracking and landing pages
Dropped conversions, dead links and better attribution addressed in time.
A/B testing
Two ad variants side by side, with fixed thresholds before a winner is declared.
Insight
Reading the performance dashboard
What your KPIs, charts and quality scores mean, and what you do with the changes.
Segments and comparing
View your results per device, network and search term, and read where you should adjust.
The written analysis
A readable summary of how things went, with the most important opportunities.
The chatbot about your account
Ask open questions about your campaigns, keywords and opportunities, grounded in your own data.
Why do my numbers differ from Google Ads?
In this article: why the numbers in AdBuilder sometimes differ from Google Ads, and what you do about it.
Plans and billing
Comparing plans and pricing
Solo for one account, or Basic, Pro and Agency for more accounts as a monthly subscription, and Enterprise tailored. See the pricing page for current rates.
Can I use AdBuilder to set up campaigns for one account?
Yes, with Solo: one month of all features (building, optimizing, insights, A/B testing) for one account, cancellable as soon as you are done.
What "AI included" means
The AI is in every plan under a generous fair-use limit; you do not pay for individual generations.
Ad spend limits
Solo up to 10,000, Basic up to 25,000, Pro up to 100,000 and Agency up to 250,000 euro ad spend per month.
Managing, cancelling your subscription and invoices
Switch plans, cancel at the end of your period, and find your invoices and payment method.
Account and data
Profile, language and preferences
In this article: how you manage your name, your language preference, the theme and your notifications.
Slack, Telegram and notifications
In this article: how you connect Slack or Telegram to ask questions, get charts and a daily summary, and how notifications work.
Setting up conversion tracking
In this article: why your manual choice is leading and how it drives your keyword and bidding choices.
Managing multiple accounts
In this article: how you switch between accounts and manage them from a single overview with usage and spend.
Working with a team
In this article: how access within AdBuilder works when you work with multiple people.
What AdBuilder does with your data
In this article: which data AdBuilder uses, what for, and where you find the full privacy policy.