AdBuilderDocumentationPublishing to Google Ads
Publishing to Google Ads

What AdBuilder creates in your account

Which components are published and how labels keep your changes recognizable.

The componentsA complete campaign structure

When publishing, AdBuilder creates all components of a Search campaign: the campaign with budget, the targeting on location and language, the negative keywords, the ad groups with their keywords, the responsive search ads and the extensions (sitelinks, callouts, structured snippets and the call extension).

LabelsRecognizable and reversible

Optionally, AdBuilder puts labels on the components it creates or adjusts, for example "added" or "paused, no conversions". That way you can see exactly what AdBuilder did in Google Ads. If you undo a change, the associated labels are removed again too.

UndoUndoing a recommendation also affects your account

If you undo an applied optimization, the change is also reverted in your live account. Components that AdBuilder newly created are removed, originals it paused are enabled again, and adjusted budgets or bids go back to their old value. Undoing is therefore not an accounting step, but a real change in your account.

TroubleshootingI do not see the change in Google Ads

If your labels or changes do not appear immediately in your account, give Google Ads some time to update and refresh the view there. If you published incrementally, it is normal that only the changed components were touched and the rest was left untouched.

If an ad was disapproved, you do not see that as a publishing error but as a recommendation under Optimize. If you resolve it, the fixed ad is resubmitted for review.

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