Recommendations: targeting and structure

TargetingAiming more sharply

AdBuilder points out ways to tighten your targeting: add or observe audiences, exclude locations or demographics, adjust the location targeting type (people who are in an area versus people who show interest in it), and exclude placements or content categories where relevant.

StructureA healthier setup

At the structure level, AdBuilder can propose giving a strong search term its own ad group, splitting an overly large ad group thematically, or getting an ad group that no longer performs back on track. A tighter structure makes your ads more relevant and easier to steer.