The written analysis

In plain languageYour numbers explained

At the top of the dashboard is a collapsible, written analysis. This is a summary in plain language of how your period went. It sums up what happened (cost, clicks, CTR, conversions, CPA, value and ROAS), how that compares to the previous period, and where your segment insights lie. Think of it as a short explanation alongside the numbers, so you do not have to decipher all the cards yourself.

OpportunitiesConcrete tips

The analysis ends with concrete opportunities: for example a search term to exclude, a well-performing search term to scale up, or a hint to improve your impression share or landing page. That way you immediately know where your attention pays off most.