TrackingKeeping your tracking healthy
Measurement is the basis of every optimization, so AdBuilder monitors it closely: dropped conversion tracking, missing auto-tagging, duplicate conversions, the choice of your primary conversion action, a missing conversion value, and suggestions for data-driven attribution or Enhanced Conversions. These signals often get the highest priority, because broken tracking makes all your other numbers unreliable.
Landing pagesDead links and anomalies
AdBuilder checks your landing pages for dead or broken links and proposes a fix; fixed URLs are followed up and set live again.
A sudden anomaly in your impressions is flagged too. For this, AdBuilder does not use a fixed percentage step, but robust outlier detection: it compares the day with the median of your recent days and the normal spread around it. Only when a day clearly falls outside that does a message appear, with a link to the diagnosis in the Impact view.