Recommendations: cut wasted spend
How the recommendations that stop budget leaking work: excluding wasted search terms, shared exclusion lists, and fixing dead links.
Exclude wasted search terms
Broad and phrase keywords can match searches you never intended to pay for. AdBuilder reads your real search-term report and flags terms that cost money over a recent window without producing a conversion. Adding them as negative keywords stops your ads showing for those searches, so the budget goes to terms that actually convert.
You stay in control: every flagged term comes with its clicks, cost and conversions, and you tick the ones to exclude. You also choose the match type for each negative and whether to add it to the campaign or to a shared exclusion list.
Shared exclusion lists
If the same junk terms waste money across several campaigns, a shared negative-keyword list is more efficient than adding them one by one. AdBuilder can attach your campaigns to an existing shared list, or build the exclusions into one, so a single update covers everything linked to it.
Fix dead and broken links
Ads and sitelinks that point to a page returning an error waste clicks and hurt quality. AdBuilder crawls your final URLs and flags any that are dead or broken, so you can pause the affected ad or sitelink until the page is fixed. You can also re-check a link, so once you have fixed the page it is picked up again on the next crawl.
Applying and reverting
Accepting a recommendation makes the change live in Google Ads through the official API. Negative keywords and link changes can be reverted from the history if you change your mind, and you can dismiss a recommendation for a while if it is not relevant right now.