Performance insights and analysis
The Insight section shows charts, segments and period comparisons, a written AI analysis of how the account did, and a chat you can ask about your account.
A clear performance dashboard
The Insight section turns your account data into a dashboard you can actually read. You get charts for the metrics that matter (cost, clicks, conversions, conversion value, CPA, ROAS, CTR, impression share and more), a segment breakdown, and a table that compares one period against another.
You choose the date range with presets (today, yesterday, this week, this month, last 30 days, this year) or a custom from-to range, so you can zoom in on a campaign push or step back to the bigger picture.
A written analysis, in plain language
Above the charts, AdBuilder writes a short analysis of how the account did over the period: what the cost, conversions, CPA and ROAS were, how they moved versus the period before, where impression share stands, your best and worst converting search terms, and where the opportunities are. The key numbers are highlighted so the story is easy to follow.
Chat about your account
A built-in chatbot lets you ask free-form questions about this specific account: how your campaigns are performing, which keywords convert best, where the biggest opportunities are, and what to do about your impression share. It answers from your own account data and only talks about this account.
Insight is included on the Basic, Pro and Agency plans. Like everything else, it is read-only: it shows you what is happening and suggests where to act, while the Optimize section is where you make changes.