Recommendations: targeting
How the targeting recommendations work: location targeting type, excluding underperforming demographics, adding the account language, and turning off search partners.
Location targeting type
By default Google can show your ads to people who are merely interested in a location, not only those actually there. For most advertisers, targeting presence (people in the location) is sharper and wastes less. AdBuilder flags Search campaigns set to presence-or-interest and lets you switch them to presence.
Exclude underperforming demographics
When an age band or gender consistently spends without converting, excluding it focuses budget on the segments that work. AdBuilder surfaces these from your data with the numbers behind them, and you choose which to exclude.
Add the account language
If a campaign targets other languages but not the language of your account, you may be missing relevant traffic from people with that language setting. AdBuilder detects this and lets you add the account language to the campaign targeting in one step.
Turn off search partners
Search partner sites sometimes spend with weaker results than Google Search itself. AdBuilder flags campaigns where partners are on and underdelivering, so you can turn them off and keep budget on the stronger placement.