Recommendations: keywords
How the keyword recommendations work: harvesting converting search terms, long-tail and competitor ideas, removing duplicates, and pausing keywords that no longer serve.
Add converting search terms as keywords
When a search term converts but is not yet one of your keywords, you are relying on a broad match to keep catching it. AdBuilder finds converting search terms and suggests adding them as their own keywords, so you can bid on them deliberately. You choose the match type and the ad group for each one.
Long-tail and competitor ideas
AdBuilder can generate new keyword ideas for your best ad groups: specific, lower-cost long-tail phrases with high intent, and competitor-oriented terms such as comparisons and alternatives that reach buyers weighing their options. Each suggestion is editable, and you pick the match type and ad group before adding it.
Remove duplicate keywords
The same keyword in several ad groups makes them compete against each other and splits the data. AdBuilder spots duplicates and suggests keeping the best-performing instance and pausing the rest, so each keyword has one clear home.
Pause keywords that no longer serve
Keywords that Google has flagged as low search volume do not serve, and some keywords simply never perform. AdBuilder suggests pausing them to keep the account tidy, and you can re-enable them later if things change. As always, you review the list and the numbers before anything happens.