Optimizing your campaigns
After a campaign is live, AdBuilder reads its real performance and gives you live recommendations you apply in one click in Google Ads, and can always revert.
What optimization does
Building a campaign is the start, not the finish. Once a campaign is live and gathering data, AdBuilder analyzes its real performance and surfaces concrete recommendations in the Optimize section, so you can keep the account efficient without living inside Google Ads.
Every recommendation is based on your own numbers, explains what it found and why, and is something you choose to apply or skip. Nothing changes in your account unless you approve it.
The kinds of recommendations
AdBuilder looks for the issues that quietly waste budget or hold back results, across keywords, budgets, ads and targeting.
- Exclude wasted search terms that cost money without converting, as negative keywords.
- Lower the budget on, or pause, campaigns that are not converting.
- Add missing extensions (sitelinks, callouts, structured snippets).
- Fix dead or broken landing-page links in ads and sitelinks.
- Adjust demographics and bid-by-location where the data supports it.
- Calibrate Smart Bidding targets and surface other structural fixes.
Apply in one click, and revert
When you accept a recommendation, AdBuilder makes the change live in your Google Ads account through the official API. There is no export and no copy-paste. Most recommendations let you fine-tune first, for example choosing which search terms to exclude or what new daily budget to set.
Every applied change can be undone. If a recommendation does not work out, revert it from the history and AdBuilder puts things back. You can also dismiss a recommendation for a while if it is not relevant right now.
Where to find it
Open an account and go to the Optimize section. Recommendations refresh as new performance data comes in, on a cadence that suits your plan. Optimization is included on the Basic, Pro and Agency plans.