Recommendations: budgets and bidding

Reallocate budget to what works

When one campaign is limited by budget while another spends without converting, money is in the wrong place. AdBuilder compares performance across campaigns and suggests moving budget toward the ones earning conversions, so the same total spend does more.

Campaigns with no conversions

A campaign that has spent for weeks without a single conversion needs a decision. AdBuilder tells the difference between a campaign that used to convert and has dipped, and one that has never converted, then offers the softer option of halving the daily budget, or pausing it outright. When you choose to lower the budget, you can set the exact new daily amount and see the monthly saving before you apply it.

Calibrate Smart Bidding targets

On Smart Bidding campaigns, a target CPA or ROAS that is far from reality makes Google bid badly: too low and it throttles volume, too high and it overspends. AdBuilder checks the set target against actual performance and suggests a more realistic value, so the algorithm has a target it can actually hit.

Adjust bids by location and device

Some regions and devices cost far more per conversion than the campaign average. On manual bidding, AdBuilder suggests a negative bid adjustment for the expensive ones, which trims spend there without excluding them entirely. You set the percentage per row before applying.

• Bid by location: lower the bid in regions with a high cost per conversion.
• Bid by device: lower the bid on devices that convert expensively.
• Both only apply where manual bidding is in use.